With deepest respect to Marshall McLuhan, the message is the message.

Whichever medium you choose—hot or cool—will fail miserably if you don’t pinpoint a message that inspires the action you desire.

I help smart, forward-thinking companies identify what to say—and how to say it—in a persuasive voice.

As a communications strategist and writer, I’ve worked with progressive companies with a broad range of perspectives and personalities—from Accenture to Yahoo!

I’ve consulted with scores of C-suite executives, collaborated with advertising, design and branding gurus, ghost-written for a Pulitzer Prize winner, and penned paeans for a king.

I grew up with a Midwestern work ethic, earned my master’s degree from the Ivy League, and am comfortable working in both worlds—with business leaders from around the world.

Most weeks, you’ll find me at Columbia University (click for my full bio), where I’m a lecturer in the school’s master’s degree program in strategic communications.

Whether you’re looking for what to say, or how say it, maybe I can help you, too. Drop me a note at and let’s get a conversation started.

I look forward to helping you move forward,

Frank J. Oswald
Communications Strategist and Writer