Frank J. Oswald has worked for more than 40 years in communications, branding and advertising.
He is an "accidental ethicist," being drawn into the field late in his career by concerns about the increasing power of persuasive technology, behavioral science and personal data to influence people's opinions and behaviors.
He is entering his 12th year on the faculty of Columbia University's master's degree program in strategic communication and has been teaching "Ethical Decision-Making for Communicators" in the program since 2018.