Zoe Quinn was probably joking when she posted "Life and Death of a Twitter Issue of the Day" yesterday. But she's right on the money—especially the "oh God, everyone shut up" part—and the time axis keeps getting compressed.
If you're investing your brand's time and money in "going viral," brace yourself. Even if you're lucky, there's a good chance that it will end up being a mere 24-hour bug. Today's must-tweet twerk is tomorrow's #ShutUpAlready Harlem Shake.
[Insert cat picture here.]