The side of this delivery truck doesn't say, "Fresh shrimp."
Or, "If you want fresher shrimp, you'll have to catch them yourself."
Or, "Shrimp so fresh, they were swimming the backstroke this morning."
Or any of 1,000 other familiar ways this online grocery service might try to sell more decapod crustaceans to time-starved New Yorkers.
Instead, a clever copywriter crafted the perfect 12 words to make me stop to take this photo last night—and to think of FreshDirect in an entirely fresh and original way.
Whoever you are out there—perhaps toiling in the shadows of viral masterminds and social media mavens—I have my highest praise for you:
I wish I had written this.