The best ad during last night’s Super Bowl wasn’t written by a copywriter.
It didn’t have a super model, sports star or space baby.
No comics or rock anthems.
No bejeweled bottles of beer.
And never once did it mention horsepower or rack-and-pinion steering.
The best ad on last night’s Super Bowl sold the old-fashioned way—
With heart rather than snark.
The best way to be Ram Tough is by being sensitive and
(Advertisers: Think outside-in. Not inside-out.)