The messages of both men will be impacted due to the actions of the messengers. But possibly in very different ways.
Apple fans will likely heave a sigh of relief that the company “isn’t so bad after all.” But KONY 2012 supporters—many of whom are now heavily invested in that message—may simply shrug off the report, as they have other criticisms hurled at Russell’s organization.
That’s in part because cognitive disonance—the discomfort we feel when we hold two conflicting views—is relieved in one case. In the other, cognitive dissonance is being deflected or deferred. (That may change quickly as Russell’s story evolves.)
Paul Simon is proven right once again: “A man hears what he wants to hear and disregards the rest.” Lie, lah, lie…