Take a poll, and it’s unlikely that many people would rank Quinnipiac as the country’s top university.
But when it comes to conducting polls, the small, private school (“resting in the shadow of Sleeping Giant Mountain” in Hamden, CT) has few peers.
In fact, it’s hard to make it through 24 hours during election season without hearing Quinnipiac’s vaunted polling institute mentioned prominently in a news story.
As it turns out, the polling institute began as a class project in the late 1980s, but it rapidly grew into something much more: a powerful brand-builder (and development tool) for the school, whose reputation and enrollment keep growing in lockstep.
If you’re a small company fighting for attention with much larger competitors, take a lesson from Quinnipiac: Stand for something unique and let the attention come to you.
Before you can build a brand reputation, you have to have a reputation for something to build your brand upon.