In fact, the overused word has become downright insidious—a lazy shorthand for attaching links, often for the sake of looking informed, rather than being genuinely insightful.
Just read this interesting article in [insert media source here]. You should check it out! Hope your summer is going great!!
My point: We’re all inundated with too much information. Give me a reason to read whatever you’ve sent to me. Make me better, whether I click on the link or not.
Jennifer Kahn’s profile of Jaron Lanier (yes, the dreadlocked daddy of virtual reality) in a recent issue of The New Yorker has helped me put a sharper point on that thought.
Lanier, now a consultant at Microsoft Research, is no fan of the Internet as an information firehose. The most poignant quote for me: “If you are only a reflector of information, are you really there?”
Stop saying “interesting” and be interesting. Delight me; entertain me; tease me; persuade me; move me; change me. Don’t merely reflect information; radiate your own light.
Answer Lanier’s challenge: Are you really there?