The 10 Magic Words of Social Media Ethics

Do you know If not, you should, as it’s the “community for social media leaders at the world’s greatest brands.”

You need $1 billion in revenue and 5,000 employees to join. No agencies or vendors are invited. Oh, by the way, there’s a $10,000-a-year membership fee.

But that doesn’t make a snobbish, gated community. Far from it. In fact, provides a lot of information to everyday folks for free.

You should take advantage of that open-source generosity right now by downloading’s disclosure best practices toolkit for social media professionals. You can even copy it, edit it, and put your own company’s name on it if you like.

Just a few of the questions the toolkit can help you answer: Is it ethical to pay bloggers to promote your product or brand? How responsible are you for the actions of your vendors? Is it OK to sponsor a site anonymously?

You’ll also find these 10 magic words that can keep you and your company out of a lot of trouble: “I work for _______ and this is my personal opinion.”

Kudos to for opening its Blogwell conference in New York to non-members (like me) yesterday. Check out when the next Blogwell is coming your way—the next is in Washington, D.C., on Wednesday, May 4.