You Cannot Be Sirius


I received a personal email from Mel Karmazin, CEO of SiriusXM yesterday.

He thanked me for being a subscriber and for my continued support.

And explained how he spends much of his time on “satellites, programming and employees,” but nothing was more important to him than me.

Then he reminded me of the unparalleled programming and exclusive benefits that SiriusXM offers.

Oh, and then he announced that he’s raising my monthly fee by 10 percent starting on January 1, 2012.

The increase really isn’t that bad: $1.54/month. But the paternalistic, old-school, back-door, corporate-voice way of announcing the increase makes me cringe.

Oswald’s axiom: Never trust a letter that beings with “Dear Valued Customer.”