2011: Year of the Cicerone

(c) 2010 J. Walter Thompson Company. All Rights Reserved.If you’re not already reading JWT Intelligence, start now. J. Walter Thompson Company’s bang-up blog is a great source of ideas and inspirations that can help you “convert cultural shifts into opportunities.”

Last week—while most of us were recovering from holiday parties—JWT posted its annual 100 Things to Watch List, which in the past has predicted trends from Lady Gaga to WikiLeaks.

This year’s list is a must-read for trendspotters and trendesetters who want to be up on everything from beer sommeliers (known as “cicerones”) to brigadeiro (a candy treat that’s all the rage in Brazil).

Don’t be the last person in your social network to know what matcha (Trend No. 48) is. You still haven’t lived down trying to pronounce Chipotle for the first time.