Old-School Thumps New-School Media

I live in a small town in Connecticut that requires all town budgets to be approved by a referendum.

This spring’s vote has been more contentious than most years, as pro-education proponents have flooded social media channels with heartfelt discussions about how we are cheating our future if we don’t approve the modest budget increase that’s on the table.

Meanwhile, anti-tax advocates have won two rounds of “no” votes with variations on this primitive, but cleverly positioned, one-color flyer (above) and a rhyme: “Vote No for Monroe.”

The third budget referendum is tomorrow and the outcome is probably a toss-up this time around. But if “no” wins again, I believe this little green flyer should get most of the credit.

Cheers to clarity, simplicity, strategic framing… and Minuteman Press.