Tiger’s Rebranding Should Include a New Logo

A few months ago, when Tiger Woods’ bashing was at its height, I spied a table of his logowear marked down by 50 percent at a local sporting goods store.

“Not selling?” I asked a salesman. “No kidding,” was his reply.

Tiger should trash the lot, take the write-off, and launch a new logo as part of his rebranding effort.

The stuff will fly off the shelves if the “new Tiger” returns to winning form.

Plus, his current TW logo looks like something a high-school kid would scrawl on the cover of a spiral notebook anyway.