Dear Republic: Do You Have Something That You’d Like to Tell Me?


I’ve flown to Milwaukee once or twice a year for the past 25 years to visit family and friends, always choosing Midwest Airlines. 

And I can’t remember a single bad experience—or stale chocolate-chip cookie.

Once, I was even asked to create a TV campaign—alas, never used—for the “best care in the air” carrier, set dramatically (I thought) to Aaron Copland’s “Fanfare for the Common Man.”

So, what’s the deal, Republic? Why did you announce to the media today that you are grounding my beloved Midwest—and replacing it with the Frontier brand—without telling me first?

Sure, I understand your logic. And, granted, even global brands—like TWA and Pan Am—bite the dust. But why not send me an e-mail before, or at the same time, that you inform the media?

Loyal customers shouldn’t read about things like this first in the press. It’s like hearing through the grapevine that your girlfriend is breaking up with you.