How can you possibly top the Betty White/Abe Vigoda Super Bowl ad?
Snickers just did, launching this new half-minute masterpiece, starring Aretha Franklin and Lisa Minnelli.
The brilliant creative speaks for itself. But the insight-driven strategy is the catalyst for that brilliance: “You’re not you when you’re hungry.”
As a result, these new ads aren’t just going to generate smirks, they are going to drive sales. Big time.
I bet agents of B-actors are on the phone to Snickers right now.