Having rescued about 5,000 photos from my father-in-law’s dying eMac over the holidays, this clever ad for Verbatim portable hard drives caught my attention when I saw it on AgencySpy today.
Unfortunately, this “catch-and-release” syndrome is still far too common in advertising, allowing a lot of interested prospects to swim downstream without ever making a purchase.
Hey, Verbatim’s ad agency, why not take to me to a site with a Converse-clad coffee cup, a CLON hard drive, and a great big button that says “buy me now for under $100”? Now that would genuinely be creative.
(Oh, by the way, searching “Clon” on Verbatim’s website returns zero results. What’s up with that?)