Marketing to a Splurge-Purge Nation


Twitter and Facebook are more than social media. They are social indicators.

Among the things I’ve noticed: While “living in the moment” is a popular sentiment, very few of us actually live that way.

In fact, many people spend most of their time either impatiently counting the days to a big weekend or event (“can’t wait”) or dreading the morning after (“not looking forward to”).

It’s a splurge/purge cycle that repeats itself far too often to be a coincidence. It just may be a deeper indicator of the way we now live.

If you’re a marketer, it pays to ask yourself the question: Am I trying to connect with consumers in their “can’t wait” elation or their moments of “not looking forward to” angst?