A Big, Hairy Ape Helped Me Find a Hidden Gem in Holland


My wife and I love art. So, naturally, we hit the Van Gogh Museum and Rijksmuseum when we visited Amsterdam on our vacation. The spectacular Kandinsky show at the Centre Pompidou in Paris was also a destination. 

But those venues are featured in every tour book. So before we traveled, I decided to look for a museum a bit more off the pickpocket path—and I found exactly what I was looking for at Hunch.com.

Launched in late March, and still in beta, Hunch is a self-described “decision-making site” that asks you a series of questions—some serious, others not (like the one above)—and then helps you make better choices based on your personality type and preferences.

User queries range from the predictable (“Which home mortgage is right for me?”) to the offbeat (“What brand of absinthe should I try?”). In theory, the answers get better the more Hunch learns about you. 

While I’m far from converted, I want to believe: Hunch’s “hunch” that my wife and I would love the sprawling and eclectic Gemeentemuseum Den Haag (not in my guidebook; not even on The Hague’s tourism map) turned out to be one of the brightest highlights of our trip. 

I doubt that Hunch will be the next killer app. But it helped me plan a trip that was to die for. Give it a try—even answering the questions is fun.