Has Earth Day Lost Its Cachet?

Have you heard the buzz about Earth Day next week? Me neither.

It’s quite a contrast from last year when every company seemed to be jumping on the environmental bandwagon.

A victim of the economy, perhaps? Or was green just last year’s color? Among the unfortunate truths: Consumers don’t care as much anymore.

In fact, Wal-Mart reports that only 41 percent of Americans cite protecting the environment as a top priority, down from 56 percent last year.

So it would be easier than ever for W-M to step away from its own green commitments. But instead, the retailer is stepping them up with an Earth Month campaign that’s larger than ever.

How is it that the company that used to get everything wrong is suddenly doing things so right? I’m not sure, but it seems to be working: Same-store sales for Wal-Mart edged up again last month by 1.4 percent versus a 6.3 percent drop at rival Target.

Image by woodleywonderworks via Flickr.com, (cc) some rights reserved.