Seeking an Antidote for Inertia

The clever folks at Harvard Business Press just got me to buy book with a single sentence:

“A recent study showed that when doctors tell heart patients they will die if they don’t change their habits, only one in seven will be able to follow through successfully.”

The point is one I remind clients of all the time: Changing people’s attitudes and behaviors through communications is far tougher than people imagine.

Authors Robert Kegen and Lisa Laskow Lahey refer to this as “Immunity to Change” in a new book that prescribes more potent ways for individuals and organizations to achieve the positive change they seek.

You can read a sample chapter here. Or just get on with it and order a copy from (Now there’s a behavior I’m not sure I can change.)