If you missed the True North “Inspiration Cafe” commercial on last night’s Oscars, click here and watch it now.
We’ve all seen this kind of thing a million times before. But this is so well executed that you want to believe it, which is tough to do.
The lesson in a nutshell: Good storyelling is good marketing. Kudos to Helen Hunt (yes, that Helen Hunt) for a fantastic job directing the piece.
(I’m still feeling a bit crushed that Mickey Rourke lost. But it was great that Sean Penn gave his “brother” such a gracious nod.)