A lot of cause-marketing websites ask for donations. A few clever ones even allow you to make micro-loans.
But a new website, called Trust Art, allows you to invest in the arts, rather than merely contributing to them. Invest as little as $1 in right project, and you could share in the profits with the artist who creates it.
One problem—if it is one—I probably chose the project I invested in based more on its commercial potential than solely on its artistic merit.
Based on my investing track record, I worry that my artist (who aims to assemble a database of images representing the age and appearance of the 6.7 billion people on the planet) doesn’t have a chance.
Check out the projects—and vote with your investment, large or small, today. (Beats the heck out of my 401k.)