The Monday after Tiger Woods crashed his Escalade into a tree, Accenture ran an ad in The Wall Street Journal with the regrettable headline, “The road to high performance isn’t always paved.”
Certainly, both of those placements were purchased far in advance of the Tiger mess, and would have been difficult to pull on a moment’s notice.
But this “it’s tougher than ever to be a Tiger” banner ad (above) I stumbled on this morning—on the website of Power & Energy magazine—certainly could have been swapped out with ease.
Makes me wonder: Is it just another unfortunate coincidence? Or is Accenture the first marketer to try to reframe Tiger’s misfortunes as a pitch to companies facing impossible challenges?