One More Search Engine for Google to Squash

This new video for Leapfish is so bombastically annoying that I’m actually rooting for Google to squash the new “living web” search engine before it launches on Thursday.

Leapfish’s pitch—if you can find it on this muddled “About” page—is pretty simple: “By providing a single, connected, multi-media experience for both searching and sharing traditional and real-time content, we’re hoping to make the new web easier, more integrated and efficient.”

Hmmm, OK. I’m all for an easier way to search and share content, including Twitter and Facebook posts. So why not just tell me that without the howling hubris and irritating bluster?

I’m always amazed at how many people praise Apple’s consistently sophisticated advertising but don’t have the guts, style, talent or class to take the same high road.