Conquering Writer’s Block: How to Replace Ummm with Ommm

“To enjoy the kind of experience you want rather than enduring the kind that you feel stuck with, you have to take charge of your attention.”

Earlier this year, I highlighted those words in Winifred Gallagher’s “Rapt,” a compelling treatise on the high cost of our declining attention spans. 

But how do you relearn how to “single task” (and rediscover the bliss of immersion) in a maddeningly multi-task world? 

Barcelona ad agency Herraiz Soto & Co. has come up with one solution for easy-to-distract souls like me: Ommwriter, an elegantly simple text processor designed “to recapture what technology has snatched away from us today: our capacity to concentrate.” 

While Ommwriter is unapologetically New Agey (watch the video above), I can confirm that it works, especially for short-form writing projects. Ummm, like this blog for instance. 

Try it out next time you have to crank out a four-hour writing assignment in an hour or two. You’ll be amazed at how much more productive you can be when you “think” rather than “task.”

The software, still in beta and light on features, is free to download here. (Sorry, only available for Mac. And you have to be on OS X 10.5 or higher.) Do yourself a favor and download it now, before you get distracted.