Can you create a great holiday gifting ad without a single red ribbon, snowflake or sprig of mistletoe?
Amazon proves you can with this stop-motion stunner for Kindle that’s currently running on CNBC.
Detractors are already clamoring that the ad looks way too much like an Oren Lavie video (“Her Morning Elegance”) that went viral earlier this year.
Maybe so. But, to me, that’s like saying Wes Anderson’s “Fantastic Mr. Fox” rips off “Davey and Goliath.”