AT&T has struck back at Verizon’s brilliant “we’ve got a map for that” campaign with…. Luke “My Super Ex-Girlfriend” Wilson.
Gee, that’s almost as cool as Chevy Chase for the T-Mobile myTouch.
Perhaps AT&T should just be quiet and invest the money in its network, rather than trying to compete with “The Island of Misfit Toys.”
As one YouTuber put it: “Reliable service or apps that make it look like you’re drinking a beer? You decide…”
In the history of consumer marketing, there’s never been a faster “reversal of cool.” The only person not celebrating at Verizon these days is the “can you hear me now?” guy, who’s probably lost his job.