A Picture Piques a Thousand Shirks

The marketing jabbersphere has not been kind to Yahoo!’s new “It’s You” campaign that launched last week.

It’s not a fresh idea (no kidding). The campaign’s not selling features and benefits enough (give it a chance). The tagline looks like YLou (c’mon, you sound like a client).

My bloggy beef: I just don’t get the smells-like-stock-spirit photographs. One look and I don’t think of Yahoo! as a company that’s plugged into real people or contemporary attitudes at all.

And if you can’t accurately depict “me,” why should I believe in “It’s You”?