The Fine Line Between Minimal and Mundane












Minimalism, done well, is seductive. Bungled, it’s just plain boring.

Tropicana’s new packaging (sans iconic orange and drinking straw) appears to be riding the edge, drawing both props and potshots from the design and branding communities.

The New York Mets’ Citi Field “inaugural season” uniform patch, right, hasn’t fared as well. ESPN called it “the worst sleeve patch in MLB history.” And the Times mocked it as “dull” next to the new Yankee Stadium patch.

Less isn’t always more. It’s only magic in the hands of a gifted designer.