Calling all companies struggling with how to transform themselves in difficult times: Read this story about how McDonald’s has done it, from The New York Times yesterday.
Hint: It starts by understanding what customers like and don’t like about you. And then following through with real change, not cosmetic makeovers or silver-bullet fixes.
Eye-opening fact: McDonald’s has delivered 55 consecutive months of increases in global same-store sales.
And, oh yeah, the company was only one of two stocks in the Dow Jones average that rose in value last year. (Wal-Mart was the other.)