I Know You Are But What Am I

OK, I’m confused. First I read that Microsoft’s new Seinfeld/Gates ads were dead. Now word this morning is they are merely “resting.” (Perhaps they mean in a Monty Python parrot sort of way?) 

But here’s the really confounding part: This new “I’m a PC” ad is said to be the next phase of the campaign.

So, Microsoft first tried to emulate Apple’s humor. Now the software maker is defensively reacting to the “Mac vs. PC” ads. Is this any way for an industry leader to act?

Perhaps Apple’s much-maligned “lemmings” ad from more than two decades ago got it right after all.