Microsoft Finds an Oasis in the Desert

People instinctively deflect messages that don’t synch with their mindsets.

Ask Microsoft. No matter how hard it has tried, the whole world still thinks that “Vista Sucks.”

But what if it weren’t called Vista? What if consumers were asked to try Microsoft’s new Mojave operating system instead?

That’s the premise of Microsoft’s new “Mojave Experiment” marketing campaign and the candid reactions from consumers are really stunning.

Lesson learned: Before you try to communicate, make sure people’s minds are open to the message. For Microsoft, Mojave just may be the “key” to unlock that door. Score one for the PC guy.