Pinkberry Says Sayonara to the Squeezer

Score another big win for social media.

Last summer, Chai Park and Jin Hee Lee launched a modest “Drop the Juicer” web campaign to protest Pinkberry’s sale of these Alessi Mandarin Citrus Juicers.

Today, Gothamist reports that the hip frozen yogurt retailer is pulling the items off its shelves.

Hard to imagine any company ignoring a stinging criticism like this:

“The Alessi ‘mandarin juicers’ are to Asians what Aunt Jemima is to African-Americans, Frito Bandito is to Latinos, and anti-Semitic caricatures are to Jewish people.”


Talk about getting squeezed. I’m surprised Pinkberry didn’t act sooner.