Score another big win for social media.
Last summer, Chai Park and Jin Hee Lee launched a modest “Drop the Juicer” web campaign to protest Pinkberry’s sale of these Alessi Mandarin Citrus Juicers.
Hard to imagine any company ignoring a stinging criticism like this:
“The Alessi ‘mandarin juicers’ are to Asians what Aunt Jemima is to African-Americans, Frito Bandito is to Latinos, and anti-Semitic caricatures are to Jewish people.”
Talk about getting squeezed. I’m surprised Pinkberry didn’t act sooner.