One More Reason For Women to Think That Men Are Boobs

ManLookingUpSkirt.jpgThe old cliche “sex sells” has been given a new twist: “Bikinis Instigate Generalized Impatience in Intertemporal Choice.”

That’s the title of a paper authored by Belgian researchers published in this month’s issue of The Journal of Consumer Research

As reported by MSNBC, the study confirms (duh!) that “men don’t make good decisions when checking out girls in bikinis.”

I bet they had no problem recruiting for that focus group.

Photo by juco on Flickr.com, (cc) some rights reserved.