Force Yourself to Read this Article


I’ve had a dirty, little secret for some time now: I’ve been finding it harder and harder to concentrate when reading long articles and books—even when reading for pleasure.

As it turns out, I’m not alone. In a provocative cover article in the July/August issue of The Atlantic, Ncholas Carr asserts that the Internet is actually “rewiring” the way we read… and, potentially, the way we think.

As Carr describes it: “My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski.”

The implications for communicators in all fields are profound. And it raises the uncomfortable question: If we lose our ability for “deep reading,” will “deep thinking” follow?

You can read Carr’s article here. Or, better yet, take a copy of The Atlantic with you to the beach this weekend. Your brain will thank you for it.