But I beg you to “unscrew” a different kind of lightbulb today—the metaphorical one that’s used to represent creativity or innovation.
Please don’t tell me that it’s iconic. Or ironic. It’s a cliché. So let’s stop using it until we come up with something better.
Oh, and while we’re at it, let’s retire puzzle pieces and mimes, too.
Condé Nast Portfolio is a cuttingly creative business magazine. I know it can do better.