It’s Time to Change the Lightbulb

LightbulbPortfolio.jpgNo, this isn’t another Earth Day post. So I won’t urge you to swap out an incandescent bulb for a CFL.

But I beg you to “unscrew” a different kind of lightbulb today—the metaphorical one that’s used to represent creativity or innovation.

Please don’t tell me that it’s iconic. Or ironic. It’s a cliché. So let’s stop using it until we come up with something better.

Oh, and while we’re at it, let’s retire puzzle pieces and mimes, too.

Condé Nast Portfolio is a cuttingly creative business magazine. I know it can do better.