While I’m afraid to admit it, I was around for the first Earth Day in 1970.
So I’ve seen how long it’s taken for this critical issue to reach critical mass.
That’s why I’m NOT alarmed by the commercialization of Earth Day, as others are according to an article in this week’s Ad Age. In fact, I want as many companies on this bandwagon as possible.
Yes, there are going to be phonies. (Gee, what else is new?) But they are being called out quickly by sites like the Greenwashing Index—and by smart consumers who are holding marketers accountable for their claims.
Green isn’t a fad. It’s a fact. Let’s capitalize on this current spike in public attention, rather than creating one more reason to polarize ourselves over important issues.