But then I realized the format—anthemesque ads, with talking heads, repeating a mantra—is everywhere… is everywhere… is EVERYWHERE.
Watching the Big East basketball tournament last night, I noted three more ads with a similar execution: Dick’s Sporting Goods (click on “Heart”), Mercedes-Benz and Nike.
So what was “ad zero” for this heart-swelling genre? It just might be this emotive post-9/11 “I am an American” PSA (click on YouTube video above), now more than six years old. I’ll continue to look for earlier examples. If you have any revelations, post a comment… or drop me a note.