Saving the World in 50 Words or Less



Herman Miller’s iconic Aeron chair couldn’t have been timed better. Introduced in the mid-1990s, it presaged the Internet boom, and went on to become an enduring symbol of the dot.com era.

With the economy in a tailspin, and companies cuttting back, today’s environment is not as friendly for HM’s new Embody chair, particularly given its eye-popping $1,600 price tag.

Herman Miller’s pitch: Embody is “a chair built on ideas”—and a chair that inspires people to create ideas to help move the world forward.

To reinforce that theme, HM lauched Thoughtpile, an interactive “crowdsourcing” site that asks readers to answer intriguing questions with Twitter-like replies. Winners get, you guessed it, an Embody chair.

I l-o-v-e Herman Miller. And I was seduced by the beauty of the Thoughtpile site. But surfing it for 15 minutes last night, the deepest thought I encountered sounded like a Jack Handy aphorism. 

Maybe that’s why we all need to go out and buy a $1,600 chair. Just run that by your purchasing department and let me know how it goes.