Price Cuts Are for Pantywaists

It’s easy to lose your head in lousy times. But the folks at Harley-Davidson know how to keep their cool. 

Rather than dilute its high-octane brand with price cuts or rebates, H-D concocted this creative offer: Buy a new Sportster and receive its original MSRP back when you trade up to a bigger Hog. 

The pitch-perfect pitch: Ride Free. 

Someone from Harley should take over the reins at one of the Detroit automakers. Actually, that’s not such a bad idea.