Cause marketing has become a poisoned well.
Many sponsorships are mismatched or transparently self-serving. Contributions often appear puny. (“We’ll donate five cents of every purchase…”) Or it can be incREDibly hard to figure out who’s giving how much to whom.
That’s what makes this promo from TOMS Shoes so refreshing: “For every pair purchased, TOMS will give a pair of shoes to a child in need.” About 30,000 this holiday season alone, if TOMS meets its goal.
Treehugger did a great interview with TOMS founder Blake Mycoskie a couple months ago. Read it here and then buy a pair of new shoes for someone you love. Your Aunt Trudy already has a shiatsu massager anyway.