Bad Santa; Really Good Commercial

Does your family have catch phrases? Maybe it’s weird, but mine does.

One of our favorites is “They can’t all be winners, kid.” It’s what Billy Bob Thornton says to the little boy in “Bad Santa” when he finds a piece of candy corn in his Advent calendar.

That’s probably why I love this new J&R Electronics ad so much. Not only does it have a thuggish Santa and elf. But in a season of mostly candy-corn disappointments, this 30-second pitch is a surprising gem.