Banish the Bottle—And Turn on the Tap



Now that candidate Barack Obama has become president-elect Obama, look for a wave of congratulatory ads that promote progressive ideas and causes, from alternative energy funding to shelter-dog adoption.

Here’s the latest example I’ve seen, courtesy Tappening, a group that’s urging consumers to stop buying bottled water, and to use tap water instead. 

Among other ads in the series is one that features the headline: “You can drink 1,000,000 glasses of tap water and it would still cost less than a single bottled water.”

Smart stuff from Tappening—and its agency, DiMassimo Goldstein.