Companies make a big mistake when they try to bury bad news. So is the case with Circuit City this morning.
You have to really scour the electronic retailer’s home page for customer news about its Chapter 11 filing.
Perhaps that will change in the days ahead. But Circuit City should have had a more effective crisis communications plan in place before announcing its bancruptcy filing.
Given the commiserative mood of the market, perhaps CC could have even turned consumer sentiment in its favor.