Forget the 50-inch plasma TV. Residents of Iowa will be able to view real-time results from their statewide caucuses tonight via a network of digital advertising billboards across several cities.
As precincts begin to report, the three candidates receiving the most votes from each party will have their names and vote percentages displayed on digital billboards.
Because digital billboards are changed electronically, the percentages and relative places of the candidates will be updated instantly, and run live throughout the evening.
Digital billboards have led a huge resurgence in outdoor advertising in recent years. About a fifth of all billboards across the country may be converted to the technology over the next decade, according to the Outdoor Advertising Association of America.