Can you feel it? The anxiety in the air, I mean.
Communications firms and professionals are returning to work today with a nervous twitch, bracing for an economic downturn in 2008.
The signs started popping up everywhere in the fourth quarter as communications budgets were cut or frozen and new projects shifted to the back burner.
The economic conservatism is understandable. But the creative conservatism that typically accompanies this cycle is not.
When budgets tighten, creativity should be at a premium, helping communicators reach their audiences more effectively for less.
This is no time for timid thinking. It’s OK to push back project timetables—but don’t pull in your horns. Let’s not make 2008 the year of the chicken.