How Do You Out-Google Google?

cuilllogo.pngRemember the old saw: If you say you’re cool, you’re not?

Perhaps the folks in Silicon Valley haven’t. Or maybe I’m just not in on the joke.

Some former Google-ites are launching a new search engine that will be called Cuill (prononunced “cool”).

A leading technology blog explains that Cuill “can index web pages significantly faster and cheaper than Google can.”

Great for investors, I suppose. But what’s in it for you  and me? And how can Cuill begin to compete against the Google brand (the most powerful brand in the world, according to one study)? 

I guess we’ll all have to stay tuned. Even Microsoft looked invicible at one time, right?