Why Are the Brits So Much Better at Creative?

A good friend sent me this ad last night. I’m sure it will be making the rounds quicky.

Such a great example of how creative can amplify—and animate—a strategy, rather than merely parroting the product positioning.

Nice quote from an article about the campaign: “Don’t tell us about joy; show us joy.”

God save the Brits. (And Fallon London, agency for the ad.)