Recession? What’s a Recession?

Vogue.jpgI had CNBC on all day yesterday. Background noise for a day of writing. The debate du jour: Is a U.S. recession imminent, given the deepening downturn in housing and growing mortgage concerns?

If so, the folks at Condé Nast certainly haven’t noticed. The 4.5-pound September issue of Vogue has 840 pages—727 of which are advertising (the most advertising pages ever published in a montlhy consumer magazine).

A year from now, I wonder if this cover will be a reminder of the resiliency of the U.S. consumer… or a symbol of the intemperance that often precedes a market top.

And who said print advertising was dead? Chapeaus off to Condé Nast.