I snapped this photograph in downtown Cleveland last week.
It was a wickedly cold day, no one was outdoors, and cars whizzed past this plumber’s pal without even touching their brakes.
Seemed like an apt metaphor for so many communications programs today. (It’s just easier to see when the other guy is wearing the sandwich board.)
How many “sidewalk Santas” are in your business’s communications plan right now?
Isn’t it time to bring them in from the cold?