I’ll Have a Fanta with My Frankfurter


A new study suggests that people are attracted to things that begin with their own initials.

That’s why “Tom is more likely to buy a Toyota, move to Totowa and marry Tessa than is Joe, who is more likely to borrow a Jeep, move to Jonestown and marry Jill,” to quote a clever Newsweek blog this week.

Other findings: Students whose names begin with A or B perform better than those whose names begin with C or D. And baseball players whose names begin with “K” strike out more.

Sounds like a joke, but the research is serious and about to be published in the journal Psychological Science.  

I’m guessing the guys at Freakonomics will have some fun critiquing these correlations. So I’ll keep an eye open and post a follow-up if they write about it.

In the meantime, I have to think about changing my name. Just let me finish my fruit-filled flapjacks first.